How To Go From Zero to One Million Reads In Three Months

Ace Author Club
3 min readDec 7, 2018

How does a newly published book become hugely successful with hundreds of thousands of reads? The truth is that there’s often more going on than first meets the eye: there is usually a targeted and consistent effort to promote popular, well-written works.

For example, after being published on Dreame for just three months, “His Mate and His Mistress garnered more than one million reads and over ninety thousand followers. It has since become one of the most popular books on Dreame.

The book is well-written and loved by it’s readers, but it initially struggled to be noticed among other similar books. Dreame’s editors noticed the author’s latent talent and helped drive the book to success through a spirited and diverse promotional campaign. Here are four methods for amassing reads.

Bespoke Artwork

An attention-grabbing book cover and expertly designed posts and video clips were created to help “His Mate and His Mistress get noticed in an otherwise crowded marketplace. At Dreame, all promotional materials are carefully crafted with special consideration given to the genre, characters and plot of a book. The graphic design team usually produces a series of artworks for a single book, which may include dozens of posts, a book cover and several videos.


An extensive advertising campaign was run to promote “His Mate and His Mistress” on various media platforms, including but not limited to Google, Facebook, Twitter and Snapchat, and is estimated to have reached an audience of over one hundred million users. So far, Dreame has spent over 180,000 dollars on advertising “His Mate and His Mistress” and has helped it become phenomenal success it now is.

Featured on Dreame

To date, Dreame has more than one million registered users and over one hundred thousand daily active users, all of whom regularly enjoy the library of books on offer. As such, any promotional work carried out by Dreame on its website and App are hugely impactful on its users reading decisions.

In-dept blog posts and KOL

Another efficient tool Dreame uses to promote a book is to acquire book reviews. In-depth critiques written by professional editors are regularly posted on our blog to give readers a better understanding of the stories available on Dreame. Dreame also works with well-known KOLs (key opinion leaders) who can circulate relevant book recommendations to their fans.

In 2019, Dreame will introduce even more channels for promoting writers and their works, including video advertising, offline advertising and cooperating with established publishing houses. Dreame values every writer and their works. If you’re interested in learning more, come and join Dreame’s Writers’ Program to discover how successful you can be.